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HABTIC: Work. Life. Better.

Project type

Head of Engagement, Branding, Narrative Direction, and Design

Date

Jan 2021 - June 2023

Location

Geleen, Netherlands

Head of Narrative and User Engagement, with a focus on:

- tiered B2B interactive content and storytelling
- early AI-integration via interactive 'wellness coaches'
- gamified learning and progression loops
- physical, emotional, psych, and social 4-quadrant content
- extensive in-house animation and audio direction
- staff management and direction for 40+ devs, artists, writers, and researchers for this holistic multi-platform European tech startup.

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